Prevent denials before they become{' '}
revenue cycle problems.
Traditional RCM companies usually respond after documentation gaps, authorization
issues, or denials already exist. CriterionMD works earlier, at the point of care,
where medical necessity is documented and denial risk is created.
Capability
Most RCM Companies
{ROWS.map((r, i) => (
{r.cap}
CriterionMD
Most RCM Cos.
))}
CriterionMD does not add another layer of administrative work. It moves denial
prevention upstream, before the revenue cycle problem exists.
);
}
// ── Trust bar / logo wall ─────────────────────────────────────────────────
function HomeTrustBar() {
// Auto-scrolling marquee of clinician/org "logo lockups" — a monogram glyph +
// org name. The track is duplicated so the loop is seamless; edges fade out.
const ORGS = [
{ name: 'Insight Health Systems', short: 'IHS', shape: 'square', logo: 'assets/logos/insight.png', logoKey: 'orgInsight' },
{ name: 'UMKC School of Medicine', short: 'UMKC', shape: 'circle', logo: 'assets/logos/umkc.png', logoKey: 'orgUmkc' },
{ name: 'University of Kansas Health', short: 'KU', shape: 'rect', logo: 'assets/logos/ku-health.png', logoKey: 'orgKu' },
{ name: "St Luke's Hospital, Kansas City", short: 'SL', shape: 'pill', logo: 'assets/logos/saint-lukes.png', logoKey: 'orgStLukes' },
{ name: 'College Park Family Care', short: 'CP', shape: 'circle', logo: 'assets/logos/college-park.png', logoKey: 'orgCollegePark' },
{ name: 'Detroit Medical Center', short: 'DMC', shape: 'square', logo: 'assets/logos/dmc.png', logoKey: 'orgDmc' }];
const loop = [...ORGS, ...ORGS];
return (
);
}
// Full variant — used on Insurify and Solutions pages
return (
Specialty rollout
Starting with procedural specialties.{' '}Built to go everywhere care does.
Insurify is currently rolling out with Interventional Pain Medicine practices in our
design-partner cohort. Procedural specialties come first — then in-patient and
out-patient care, medications, imaging, and other departments where coverage gets
in the way.
More procedural specialties on the roadmap, being shaped with our design-partner cohort.
);
}
// ── Audience switch ──────────────────────────────────────────────────────────
// Tabs that swap a tailored panel — like Innovaccer's "Health Systems / Primary Care / Payers"
// but framed around procedural-specialty audiences.
function HomeAudienceSwitch({ go }) {
const [tab, setTab] = React.useState(0);
const TABS = [
{
id: 'physicians',
label: 'Physicians & APPs',
headline: 'Spend less time fighting payers, more time with patients.',
sub: 'Free for individual clinicians. Sign in with your work email and NPI in 90 seconds, and Insurify starts reading every note you write.',
bullets: [
'Real-time medical-necessity check as you document',
'Payer-specific criteria mapped line by line',
'Documentation gaps surfaced before the auth goes out'],
products: ['Insurify'],
cta: 'Start free with NPI',
ctaRoute: 'access',
stat: { value: 'Free', label: 'for NPI-verified physicians and APPs' }
},
{
id: 'practices',
label: 'Practices',
headline: 'A single board for every auth, every payer, every physician.',
sub: 'Practice-wide visibility across documentation, authorization, and reimbursement, built around how procedural specialties actually run.',
bullets: [
'Practice queue with live SLA, status, and risk flags',
'Peer-to-peer scheduled in-product, briefing pre-built',
'Denials clustered by payer, CPT, and physician'],
products: ['Insurify', '+ practice products in development'],
cta: 'Scope a practice pilot',
ctaRoute: 'access',
stat: { value: '5–11%', label: 'of physician revenue typically recovered' }
},
{
id: 'enterprise',
label: 'Health systems',
headline: 'The operating layer between your clinicians and every payer.',
sub: 'Enterprise rollout across service lines, with audit-grade trails on every authorization and policy revision tied back to the chart.',
bullets: [
'Multi-practice deployment with role-based governance',
'Continuous monitoring of every major payer policy',
'Reimbursement variance by payer, CPT, and contract'],
products: ['Insurify', '+ enterprise products in development'],
cta: 'Talk to the founding team',
ctaRoute: 'contact',
stat: { value: '1,000s', label: 'payer-policy revisions monitored per year' }
}];
const t = TABS[tab];
return (
One platform · three audiences
Whatever your role,{' '}
we meet you where the money leaks.
);
}
// ── Three-act platform narrative ─────────────────────────────────────────────
// Echoes peer sites' INGEST / GOVERN / ACTIVATE structure but reframed around the
// physician-payer workflow: DOCUMENT → AUTHORIZE → COLLECT.
function HomePlatformActs() {
const ACTS = [
{
n: '01', label: 'DOCUMENT',
head: "We read what the physician writes, the moment it's written.",
body: 'Procedure, payer, and the medical policy attached, all detected in real time as the note is drafted. Documentation gaps surface before the authorization ever goes out.',
products: ['Insurify · Public beta']
},
{
n: '02', label: 'AUTHORIZE',
head: 'The authorization assembles itself from criteria already mapped.',
body: 'Practice-wide queue across every physician and every payer. Peer-to-peer scheduled in-product with the physician briefing already built. No retyping, no copy-paste.',
products: ['In development']
},
{
n: '03', label: 'COLLECT',
head: 'Every claim reconciled, every denial routed back to a pattern.',
body: 'Charge capture, coding accuracy, and reimbursement variance closed before the revenue leaks. Denials clustered and appealed with the citations attached.',
products: ['In development']
}];
return (
How the platform works
One platform, from clinical note to{' '}
clean payment.
Three stages of physician work, each currently failing in a different way. CriterionMD
connects them, starting where the revenue actually leaks.
{ACTS.map((a, i) =>
{a.n}
{a.label}
{a.head}
{a.body}
{a.products.map((p) =>
{p}
)}
)}
);
}
// ── Outcomes / business case ─────────────────────────────────────────────────
// Reframes the old "Why we exist" stats as a positive business case, in the
// style peer enterprise sites use ("AI that pays for itself, and then some").
function HomeOutcomes() {
const ITEMS = [
{
n: '01',
head: "Recover the revenue you've already earned.",
body: 'US ambulatory practices typically lose 5–11% of physician revenue to denials, write-offs, and underpayments. CriterionMD closes that gap at every stage where it leaks.',
stat: '5–11%', statLabel: 'physician revenue typically lost to denials'
},
{
n: '02',
head: 'Give physicians their afternoons back.',
body: 'Most initial denials are never reworked. The documentation work to overturn them is too expensive. CriterionMD makes the work cheap and the queue actually small.',
stat: '~65%', statLabel: 'of initial denials never reworked or appealed'
},
{
n: '03',
head: 'See the policy change before the denial.',
body: 'Major payers publish thousands of medical-policy revisions every year. CriterionMD watches all of them, and tells you which active patients are affected.',
stat: '1,000s/yr', statLabel: 'payer-policy revisions tracked'
}];
return (
The business case
Built to{' '}
pay for itself
, and then some.
{ITEMS.map((it) =>
{it.n}
{it.stat}
{it.head}
{it.body}
{it.statLabel}
)}
Ranges synthesized from industry reporting and design-partner interviews.
);
}
// ── Solutions scroller (preserved from original) ─────────────────────────────
function HomeSolutionsScroller({ go }) {
return (
The platform
Practice and enterprise solutions,{' '}
built on one model.
Insurify is free and available today for NPI-verified physicians and APPs. The rest of the platform extends the same model from the exam room out through authorization, coding, and reimbursement.
{PLATFORM_PRODUCTS.map((p, i) =>
)}
);
}
// ── Customer spotlight (multi-voice carousel) ──────────────────────────────
// Rotates 5 named, titled voices from different settings (single-specialty
// group, academic AMC, enterprise CMIO, surgical center, RCM). Pauses on hover.
// Each voice carries its own three pilot stats — the way peer enterprise
// healthcare sites anchor quotes with measurable outcomes.
function HomeCustomerSpotlight() {
const VOICES = [
{
initials: 'HK', tint: '#1F5C3D',
quote: `Every practice I've run has had five vendors that sort of solve five different pieces of the same problem. CriterionMD is the first thing I've seen that {connects} them, and starts where the money actually leaks.`,
name: 'Husban Khan',
role: 'Clinical Administrator',
org: 'Southeast Michigan Surgical Hospital',
setting: 'Multi-specialty surgical hospital',
stats: [
{ v: '12 days', l: 'avg time saved per authorization' },
{ v: '$83K', l: 'denial revenue recovered, first 90 days' },
{ v: '10 days', l: 'reduction in procedure authorization' }]
}];
const STEP_MS = 8000;
const [idx, setIdx] = React.useState(0);
const [paused, setPaused] = React.useState(false);
React.useEffect(() => {
if (paused) return;
const t = setInterval(() => setIdx((i) => (i + 1) % VOICES.length), STEP_MS);
return () => clearInterval(t);
}, [paused]);
const v = VOICES[idx];
// Render a quote string with {emphasis} markers as inline accents.
const renderQuote = (q) => {
const parts = q.split(/(\{[^}]+\})/g);
return parts.map((p, i) => {
if (p.startsWith('{') && p.endsWith('}')) {
return (
{p.slice(1, -1)});
}
return {p};
});
};
return (
setPaused(true)}
onMouseLeave={() => setPaused(false)}>
Design partners
Built alongside the practices that{' '}
actually use it.
{/* Voice picker — dots + names (only when more than one voice) */}
{VOICES.length > 1 &&
{VOICES.map((vv, i) =>
)}
}
);
}
// ── Security & trust band ────────────────────────────────────────────────────
// A compact compliance / posture summary near the bottom of the page — the kind
// of band peer healthcare-enterprise sites use to lock in trust before the
// final CTA. Links to the Security page already in the route table.
function HomeSecurityBand({ go }) {
const ITEMS = [
{
title: 'HIPAA aligned',
sub: 'Administrative, physical, and technical safeguards built in from day one.'
},
{
title: 'SOC 2 Type II',
sub: 'Audit underway with a Big-4 firm.',
tag: 'IN PROGRESS'
},
{
title: 'HITRUST CSF',
sub: 'Controls mapped against the r2 set with quarterly review.'
},
{
title: 'BAA available',
sub: 'Signed before any PHI ever touches the platform.'
}];
return (
Security & trust
Audit-grade,{' '}by default.
Built for environments where every authorization, policy revision, and revenue decision needs to be traceable back to the chart that produced it.
);
}
function ShieldIcon() {
return (
);
}
// ── Split CTA (preserved from original) ──────────────────────────────────────
function HomeSplitCTA({ go }) {
return (
For physicians & APPs
Get Insurify,{' '}free.
Sign up with your work email and NPI. Free for individual clinicians.
About 90 seconds.
For practices & health orgs
Scope a{' '}CriterionMD pilot.
Walk through the platform against your real payer mix, see the
practice and enterprise solutions on the roadmap, and scope a pilot.
Direct access to the founding team.
{/* Coming-soon cover — blurs the card, surfaces name + logo only */}
{!avail &&
{p.name}
Coming soon
}
);
}
// ─── SOLUTIONS PAGE ───────────────────────────────────────────────────────────
function RoadmapCard({ status, name, desc, active }) {
return (
{status.toUpperCase()}
{active &&
}
{name}
{desc}
);
}
// ─── SOLUTIONS PAGE ───────────────────────────────────────────────────────────
// Short capability bullets per product, shown in the ProductShowcase.
const SOLUTION_HIGHLIGHTS = {
insurify: [
'Reads the clinical note in real time',
'Detects procedure, payer, and applicable medical policy',
'Maps every criterion line by line',
'Surfaces gaps before the auth goes out'],
// Non-Insurify products are intentionally described in broad strokes — what
// problem they sit on, not what's inside them. Subject to change as we build
// alongside design partners.
notes: ['Lives inside the physician\u2019s documentation workflow', 'Co-developed with practicing clinicians'],
authdesk: ['Sits between the chart and the payer for the practice', 'Co-developed with practice administrators'],
rcmiq: ['Closes the loop on reimbursement integrity', 'Co-developed with revenue-cycle leaders'],
denials: ['Turns the denial queue into a structured signal', 'Co-developed with practices in our cohort'],
policy: ['Keeps practices ahead of payer-policy change', 'Co-developed with compliance and operations leads'],
codequickref: [
'Describe a symptom or diagnosis in plain language',
'Suggests the closest-matching ICD-10 codes, ranked by fit',
'Runs as a Chrome extension inside any EHR',
'No need to know the exact code verbiage or hierarchy']
};
function ProductShowcase({ go }) {
const STEP_MS = 4200;
const [idx, setIdx] = React.useState(0);
const [paused, setPaused] = React.useState(false);
React.useEffect(() => {
if (paused) return;
const t = setInterval(() => setIdx((i) => (i + 1) % PLATFORM_PRODUCTS.length), STEP_MS);
return () => clearInterval(t);
}, [paused, STEP_MS]);
const product = PLATFORM_PRODUCTS[idx];
const c = PRODUCT_COLORS[product.key] || PRODUCT_COLORS.insurify;
const avail = product.status === 'available';
return (
{/* Coming-soon cover — blurs the detail pane, surfaces name + logo only. Mirrors the home-page platform scroller treatment. */}
{!avail &&
{product.name}
Coming soon
}
);
}
// ── Insurify spotlight (Solutions page) ─────────────────────────────────────
// Scroll-triggered reveal: pill, heading, copy, CTAs and mock rise in on a
// staggered delay the first time the section enters view.
function InsurifySpotlight({ go }) {
const ref = React.useRef(null);
const [inView, setInView] = React.useState(false);
React.useEffect(() => {
const reduce = typeof window !== 'undefined' &&
window.matchMedia && window.matchMedia('(prefers-reduced-motion: reduce)').matches;
if (reduce) { setInView(true); return; }
const el = ref.current;
if (!el) { setInView(true); return; }
const check = () => {
const r = el.getBoundingClientRect();
if (r.top < (window.innerHeight || 800) * 0.85 && r.bottom > 0) { setInView(true); return true; }
return false;
};
if (check()) return;
const onScroll = () => { if (check()) cleanup(); };
const cleanup = () => window.removeEventListener('scroll', onScroll);
window.addEventListener('scroll', onScroll, { passive: true });
return cleanup;
}, []);
return (
In public beta
In public beta
Free · NPI verified
Insurify:{' '}Real-time documentation and medical-necessity assistant.
Reads the clinical note as it's written, identifies the procedure and payer,
maps the documentation against the medical policy, and surfaces what's still
missing before the authorization goes out. Free for NPI-verified physicians and APPs.
);
}
function SolutionsPage({ go }) {
return (
{/* Interactive product showcase */}
{/* In public beta: Insurify (Document layer) */}
{/* Specialty rollout — which specialties Insurify is rolling out for */}
{/* In public beta: Code QuickRef (coding assist, browser extension) */}
In public beta
In public beta
Free · Chrome extension
Code QuickRef:{' '}Find the right ICD-10 code without knowing its exact verbiage.
Describe a symptom or diagnosis the way you'd say it out loud, and Code QuickRef
suggests the closest-matching ICD-10 codes, ranked by fit. Runs as a Chrome
extension inside any EHR, so lookup never leaves the chart.
);
}
// ── Solutions hero ───────────────────────────────────────────────────────────
function SolutionsHero({ go }) {
return (
Solutions for Physicians and Practices
From clinical note to clean payment,{' '}
on one platform.
CriterionMD forms the operating layer of a procedural-specialty practice.
Each product solves a specific failure point in the physician-payer workflow.
);
}
// ── Act header (DOCUMENT / AUTHORIZE / COLLECT) ──────────────────────────────
// A full-bleed section divider that groups the products under three platform
// layers — the three-act narrative reused from the home page, adapted as
// section markers between the deep product blocks.
function ActHeader({ n, label, title, sub }) {
return (
{n}
{label}
{title}
{sub}
);
}
// ── Co-development invitation ────────────────────────────────────────────────
// Reinforces that the product roadmap is intentionally fluid and shaped with
// practicing physicians and practices — sets up the development@criterionmd.com
// channel as the main intake for collaboration.
function SolutionsCoDevelopment({ go }) {
return (
BUILD WITH US
Have a workflow we should be{' '}
solving for?
We're actively developing new products with practicing physicians, practices,
and health systems. If you're a doctor or a practice with a real problem you'd
like to see solved, talk to us. We'll co-develop with you.
);
}
// ── Solutions outcomes / business case ───────────────────────────────────────
// Positive-framed numbered business case section, sized for the Solutions page.
function SolutionsOutcomes() {
const ITEMS = [
{
n: '01',
head: 'A single workflow, end to end.',
body: 'One vendor between the chart and the payer, not five. Documentation, authorization, and collection sit on the same model of the patient, the procedure, and the policy.',
tag: 'PLATFORM'
},
{
n: '02',
head: 'Revenue you would otherwise lose.',
body: 'Denials caught earlier, underpayments surfaced earlier, peer-to-peers won more often. Every step where revenue typically leaks gets closed by the next product in the stack.',
tag: 'OUTCOME'
},
{
n: '03',
head: 'Built around how procedural specialties actually work.',
body: 'Spine, pain, orthopedics, EP, GI, ENT. Each product is designed by physicians in those specialties, with the payer-policy logic that actually applies to those procedures.',
tag: 'POSTURE'
}];
return (
The business case
Multiple products,{' '}one outcome.
What you get when documentation, authorization, and collection are owned by the same platform, instead of five.
{ITEMS.map((it) =>
{it.n}{it.tag}
{it.head}
{it.body}
)}
);
}
function SolutionDeep({ n, name, tagline, body, audience, bullets, reverse, viz }) {
return (
{name}
{tagline}
{body}
{audience} Coming soon
{bullets.map((b, i) =>
{b}
)}
{viz}
);
}
// ── In-development product card ─────────────────────────────────────────────
// Used in place of SolutionDeep for non-Insurify products. Intentionally vague:
// product is named (trademarks are public), but body/themes are framed broadly
// so we don't pigeon-hole a scope that's still being shaped with design partners.
function InDevelopmentCard({ n, productKey, name, tagline, audience, body, themes, reverse }) {
const c = typeof PRODUCT_COLORS !== 'undefined' && PRODUCT_COLORS[productKey] ||
{ tile: '#1F5C3D', ink: '#143C28', soft: '#EEF3EE', soft2: '#DDE7DE' };
return (
{n}
In development
{name}
{tagline}
{body}
{audience}
{themes.map((t, i) =>
{t}
)}
{/* Abstract panel — intentionally non-specific. Just the product mark on
the brand tile, with a subtle in-development indicator. No mock UI. */}
{/* subtle grid */}
{/* glow */}
{n} · {name.replace(/™$/, '').toUpperCase()}
In development
AI Note Completion · physician draftstyle · M. Okafor, MD
ASSESSMENT / PLAN
Lumbar facet-mediated pain, L4-5 and L5-S1 bilateral.
Plan to proceed with diagnostic{' '}
lumbar medial branch block
{' '}
to target the{' '}
bilateral L4 to S1 facet joints
.
!
Inferred from prior notes. Confirm before signing.
);
}
// ─── INSURIFY PRODUCT PAGE ───────────────────────────────────────────────────
function InsurifyPage({ go }) {
return (
{/* Hero */}
Real-time medical-necessity,{' '}
inside the note.
Provides real-time feedback to physicians as the note is written, so documentation meets payer criteria and stays compliant from a medicolegal and audit standpoint.
Public beta · NPI verified providersFreeEHR-agnostic
{/* Beta callout — daily updates driven by user feedback */}
This is an active beta. Expect daily updates.
Insurify provides updates based on physician feedback from the cohort.
{/* Big product mock */}
{/* Feature deep-dives */}
Reads the note as you write it.}
body="Insurify identifies the procedure, the laterality, the levels, and the diagnostic intent from your own clinical language. No templates, no dropdowns, no extra clicks. It meets the clinician where they are, in their own documentation style, to ensure payer criteria are met for the recommended procedure."
mock={} />
Finds the policy that actually applies to{' '}this patient.}
body="Insurify matches the patient's insurance policy against the medical-necessity criteria, through a proprietary algorithm, to reduce the risk of unnecessary denials and to alert the clinician if a criterion is missing from the note, before they finish their documentation. No unnecessary uncompensated after-hours patient calls to update the plan of care because of an insurance denial. No unnecessary delays in patient care."
reverse
mock={} />
Every criterion. Every line. Every visit.}
body="Insurify walks the payer's published criteria one at a time and looks for the supporting evidence in this note, prior notes, exam findings, imaging reports, and prior conservative therapy. Met requirements are highlighted; gaps are flagged with the exact sentence the policy is looking for."
mock={} />
A score that{' '}means something.}
body="Authorization readiness rolls up every required and supporting criterion into a single number, with the gaps listed in priority order. When readiness hits the threshold for that payer, the note is ready to submit, and the supporting bundle is ready to attach."
reverse
mock={} />
{/* Specialty rollout */}
{/* Workflow */}
Workflow
Designed around the way pain clinics{' '}actually run.
{/* Integrations */}
Integrations
EHR-agnostic. Works alongside{' '}what you already have.
Coming soon
EHR integrations are in active development. Insurify is being designed to plug into the major ambulatory and procedural EHRs through sidebar apps, embedded panels, and direct API access. We'll share named integrations as each goes live.
{/* Security */}
Trust, security & data handling
Designed to earn{' '}physician trust.
Insurify is built on three commitments: independent clinical and payer logic, mandatory physician verification on every inferred element, and compliance by design. We treat protected health information as a first-class concern from the architecture up. We are not yet certifying compliance frameworks; we'll publish status transparently as we progress.
{/* CTA */}
See Insurify against{' '}your actual payer mix.
We'll run a private demo against the payers you actually see, with the procedures you actually do.
);
}
function Footnote({ label, body }) {
return (
);
}
// ─── ACCESS — split: physician free signup + practice demo ───────────────────
function AccessPage({ go }) {
const [tab, setTab] = React.useState('physician');
const [sent, setSent] = React.useState(null);
if (sent) return setSent(null)} />;
return (
Get access
Pick the path{' '}that fits.
Insurify is free for individual physicians and APPs. The broader platform (Authorization Desk, RCM Intelligence, Denial Analytics, Payer Policy Monitor) is scoped per practice.
{/* Tab switcher */}
setTab('physician')}>
I'm a physician or APP. Get Insurify free
setTab('practice')}>
I represent a practice or health org. Request a demo
Sign up with your work email. We verify your NPI against the NPPES registry, then you're in. No credit card, no practice contract, no usage limits.
{[
{ t: 'Free for individual clinicians', s: 'No tier shenanigans. The free tier is the only tier for physicians.' },
{ t: 'About 90 seconds to set up', s: 'Email → NPI verification → first note.' },
{ t: 'EHR-agnostic', s: 'Sidebar app for Epic and athena · embedded for ModMed and AdvancedMD · web for everyone else.' },
{ t: 'Your data, your patients', s: 'PHI processed under standard BAA terms. We don\'t train models on your notes.' }].
map((x, i) =>
{x.t}
{x.s}
)}
);
}
function PracticeDemo({ onSubmit }) {
return (
Practice & enterprisePaid platform
A demo scoped to your practice.
Walk through Insurify against your real payer mix, see Authorization Desk and the rest of the roadmap, and scope a pilot. Direct access to the founding team.
What a pilot typically covers
{[
{ t: '45-minute scoping call', s: 'We map your payer mix, EHR, current denial patterns, and bottlenecks.' },
{ t: 'Custom demo', s: 'Insurify run against your actual procedures and payers; preview of paid products as they come online.' },
{ t: '60–90 day pilot', s: 'Hands-on with a defined cohort. Co-defined success metrics.' },
{ t: 'Pilot pricing', s: 'Scoped only after we agree on success metrics. No charge during the pilot period.' }].
map((x, i) =>
{physician ?
'We sent a confirmation to your work email. Open it to set a password and log in to your free CriterionMD account. Insurify is ready to go.' :
'One of the founders will reach out within two business days to schedule a private walkthrough.'}
);
}
// ─── ABOUT · EXECUTIVE LEADERSHIP ───────────────────────────────────────────
// The About page is now the Executive Leadership page: founders only.
// Advisory boards live on their own routes (physician-board, general-board).
function AboutPage({ go }) {
return (
Executive Leadership
A physician-led company,{' '}
built with AI experts.
CriterionMD was founded by a practicing physician and a product leader with clinical judgment guiding every product decision. We build with active input from physicians across the country.
{/* Founders */}
{/* Physician-led conviction band */}
PHYSICIAN-LED, BY DESIGN
The clinical judgment comes first. The software follows.
Every product decision runs through practicing physicians, from the founder who owns
the clinical model to the advisory boards guiding the platform. We build with
physicians across the country, not at them.
);
}
// ─── ABOUT · PHYSICIAN ADVISORY BOARD ───────────────────────────────────────
function PhysicianBoardPage({ go }) {
return (
About Us · Physician Advisory Board
Guided by physicians who{' '}
still see patients.
CriterionMD is a physician-led organization. Our Physician Advisory Board brings active
clinical input from specialists practicing across the country, so every product reflects
how medicine is really delivered, not how software assumes it works.
{/* Chair on top, centered */}
{/* Remaining advisors below */}
Our physician advisors span orthopedic surgery and interventional pain medicine, with more procedural specialties joining as the platform expands.
{/* Built with clinicians */}
);
}
// ─── ABOUT · GENERAL ADVISORY BOARD ─────────────────────────────────────────
function GeneralBoardPage({ go }) {
return (
About Us · Advisory Board
The advisors behind{' '}
the build.
A broad bench of advisors guides our operations, practice management, and legal and ethical
compliance. Each one brings real-world experience in healthcare to the decisions we make.
MORE ADVISORS TO COME
We're building out the advisory board across clinical, payer, and operating leadership.
);
}
// Shared CTA used by both board pages — always reinforces physician leadership
// and cross-links to the other board.
function BoardCTA({ go, other }) {
const toPhysician = other === 'physician';
return (
Built{' '}with physicians,{' '}not at them.
Active clinical input from physicians across the country shapes every product we ship.
);
}
// Member card — vertical layout (circular photo or initials at top), used on
// the advisory board pages.
function PersonCard({ n, r, b, i, img, tag }) {
const avatarSize = 168;
return (
{img ?
:
{i}
}
{tag &&
{tag}
}
{n}
{r}
{b &&
{b}
}
);
}
// Founder card — vertical layout, large circular photo at top.
function FounderCard({ n, r, b, i, img }) {
const avatarSize = 240;
return (
{img ?
:
{i}
}
{n}
{r}
{b}
);
}
// ─── PRESS RELEASES ──────────────────────────────────────────────────────────
// Templated press/news page. Empty for now — drop entries into PRESS_ITEMS
// (external coverage) and BLOG_ITEMS (our own posts) and the page fills in.
// Each press item: { date, source, title, href, summary }.
const PRESS_ITEMS = [
// { date: 'May 2026', source: 'MedCity News', title: 'Headline goes here',
// href: 'https://…', summary: 'One or two lines of context.' },
];
// Each blog item: { date, title, href, summary }.
// Items with a `route` open a full article page in-app instead of an external link.
const BLOG_ITEMS = [
{
date: 'June 5, 2026',
route: 'press-advisors',
title: 'CriterionMD Welcomes Two New Members to the Physician Advisory Board',
summary: 'CriterionMD adds its first two physician advisors, both practicing interventional pain physicians, to keep its products grounded in the realities of clinical workflow.',
},
{
date: 'May 4, 2026',
route: 'press-pilot',
title: 'CriterionMD Launches First Pilot Across Michigan Clinical and Surgical Sites',
summary: 'CriterionMD launches its first pilot across Insight Health System, Southeast Michigan Surgical Hospital, and Charter Surgery Center, testing physician-led documentation and medical necessity support in live clinical and surgical settings.',
},
];
function PressPage({ go }) {
const hasPress = PRESS_ITEMS.length > 0;
const hasBlog = BLOG_ITEMS.length > 0;
return (
About Us · Press Releases
News & company{' '}
updates.
Coverage of CriterionMD and posts from our team.
Check back as we share progress on building the operating layer for physician revenue.
{/* In the news */}
In the news
{hasPress ?
{PRESS_ITEMS.map((item, i) =>
)}
:
}
{/* From the team */}
From the team
{hasBlog ?
{BLOG_ITEMS.map((item, i) =>
)}
:
}
{/* Media contact */}
Media inquiries
Writing about{' '}CriterionMD?
For interviews, founder bios, logos, and product imagery, reach the team directly.
}
Read post );
}
function PressEmptyState({ kind, go }) {
const copy = kind === 'coverage' ?
{ title: 'No coverage to share yet.', body: 'When CriterionMD is featured in the press, the articles will be linked here.' } :
{ title: 'No posts yet.', body: 'Company updates and notes from the team will appear here as we publish them.' };
return (
{copy.title}
{copy.body}
);
}
// ─── PRESS ARTICLE: Physician advisors ───────────────────────────────────────
const ADVISOR_RELEASE = {
date: 'June 5, 2026',
kicker: 'Press Release',
screenLabel: '07 Press Release · Physician Advisors',
titleNowrap: true,
title: 'CriterionMD Welcomes Two New Members to the Physician Advisory Board',
dek: 'Brian Kim, MD and Ty Concannon, MD join as the most recent additions to the company\u2019s growing Physician Advisory team. Both practicing interventional pain physicians, they bring direct clinical experience and procedural expertise to CriterionMD\u2019s physician-led product work.',
body: [
{ type: 'p', text: 'CriterionMD is pleased to announce the addition of its first two physician advisors, Brian Kim, MD and Ty Concannon, MD. Both are practicing interventional pain physicians who bring direct clinical experience, procedural expertise, and practical insight into the real-world challenges facing physicians, APPs, practices, and health systems.' },
{ type: 'p', text: 'Dr. Kim practices in Overland Park, Kansas at College Park Medical Group, where he serves as Medical Director of Pain Management. Dr. Concannon is an interventional pain physician at Saint Luke\u2019s, part of BJC Health System. Their addition marks an important step in CriterionMD\u2019s mission to build physician-led technology for the clinical and administrative realities of modern medical practice.' },
{ type: 'p', text: 'CriterionMD was founded on a simple premise: the healthcare system is built around the work of physicians and clinical teams, but most healthcare technology is not built from their point of view. In pain medicine, this gap is obvious. Physicians are expected to deliver high-quality care, document complex clinical reasoning, satisfy payer rules, support staff workflows, reduce denials, and protect revenue integrity, often while using tools that were never designed around how physicians actually think or work.' },
{ type: 'lead', text: 'CriterionMD is being built to close that gap.' },
{ type: 'p', text: 'The company\u2019s first products focus on the intersection of clinical documentation, payer policy, medical necessity, and physician workflow. These are not abstract administrative problems. They affect whether patients receive the procedures they need, whether practices are paid for the work they perform, and whether physicians can spend their time on patient care rather than endless documentation cleanup, authorization friction, and denial management.' },
{ type: 'p', text: 'The addition of Dr. Kim and Dr. Concannon gives CriterionMD early access to two physicians who understand these issues at the point of care. As interventional pain physicians, they work in a specialty where documentation quality, payer-specific medical necessity rules, procedural decision-making, and revenue cycle performance are tightly linked. Their experience will help CriterionMD stay grounded in the realities of the exam room, the procedure suite, and the practice back office.' },
{ type: 'quote', text: 'CriterionMD is intentionally physician-led because the deepest workflow problems in healthcare cannot be solved from the outside looking in. Dr. Kim and Dr. Concannon understand the day-to-day pressure physicians face. They know what it means to make clinical decisions, document them correctly, support a team, and deal with payer requirements that often fail to match the pace of clinical care. Their guidance will help us build products that are useful, practical, and credible.', attrib: 'Nasir Khatri, MD', role: 'Co-Founder & Chief Medical Officer, CriterionMD' },
{ type: 'p', text: 'Dr. Kim and Dr. Concannon will advise CriterionMD on physician workflow, interventional pain documentation, payer-facing medical necessity logic, clinical usability, and product strategy. Their role will be especially important as CriterionMD develops tools designed to help physicians and practices identify documentation gaps before they become authorization delays, denials, or revenue leakage.' },
{ type: 'p', text: 'This advisor group is also a signal of how CriterionMD intends to build. The company is not approaching healthcare as a generic software market. It is starting with a specific, high-friction clinical domain where physicians feel the problem every day. Interventional pain medicine is procedure-heavy, documentation-sensitive, payer-dependent, and operationally complex. That makes it an ideal first proving ground for technology that can later expand into other specialties facing similar clinical and administrative pressure.' },
{ type: 'p', text: 'CriterionMD\u2019s goal is not to add another layer of software to the physician\u2019s day. The goal is to remove unnecessary friction from the work that already exists. That means helping physicians document more effectively, helping practices prepare stronger authorizations, helping administrators see risk earlier, and helping the entire clinical operation function with less waste.' },
{ type: 'p', text: 'The company believes the best healthcare technology will not simply automate tasks. It will understand clinical intent, payer expectations, workflow timing, and the economic reality of medical practice. That requires physicians to be involved from the beginning, not brought in at the end as validators.' },
{ type: 'p', text: 'By adding Dr. Kim and Dr. Concannon as physician advisors, CriterionMD is strengthening its connection to the physicians it intends to serve. Their guidance will help ensure that the company\u2019s products remain practical, clinically relevant, and aligned with the daily needs of interventional pain practices.' },
{ type: 'p', text: 'This is an early milestone for CriterionMD, but an important one. The company is building around a core belief: healthcare technology should respect the physician\u2019s role, reduce unnecessary administrative burden, and support better care without forcing clinicians to work around poorly designed systems.' },
{ type: 'p', text: 'CriterionMD welcomes Dr. Brian Kim and Dr. Ty Concannon and looks forward to working with them as the company continues developing physician-centered tools for modern medical practice.' },
],
advisors: [
{ name: 'Brian Kim, MD', role: 'Medical Director of Pain Management', org: 'College Park Medical Group · Overland Park, KS' },
{ name: 'Ty Concannon, MD', role: 'Interventional Pain Physician', org: 'Saint Luke\u2019s · BJC Health System' },
],
};
// ─── PRESS ARTICLE: Michigan pilot ───────────────────────────────────────────
const MICHIGAN_RELEASE = {
date: 'May 4, 2026',
kicker: 'Press Release',
screenLabel: '07 Press Release · Michigan Pilot',
titleNowrap: true,
titleSize: 'clamp(14px, 2vw, 27px)',
title: 'CriterionMD Launches First Pilot Across Michigan Clinical and Surgical Sites',
dek: 'CriterionMD launches its first pilot across Insight Health System, Southeast Michigan Surgical Hospital, and Charter Surgery Center, putting physician-led documentation and medical necessity support to work in live clinical and surgical settings.',
body: [
{ type: 'p', text: 'CriterionMD has launched its first pilot across multiple clinical and surgical sites in Michigan, marking an important step in the company\u2019s mission to build physician-led technology for real clinical workflows.' },
{ type: 'p', text: 'The pilot includes Insight Health System locations in Dearborn, Flint, Warren, Coldwater, and Novi, along with Southeast Michigan Surgical Hospital in Warren and Charter Surgery Center in Flint. The launch gives CriterionMD the opportunity to evaluate its platform across a broad range of care settings, including outpatient clinics, hospital-based environments, and ambulatory surgery centers.' },
{ type: 'p', text: 'CriterionMD was created to solve a specific problem in healthcare: physicians and clinical teams are being asked to deliver care, document medical necessity, satisfy payer requirements, support authorization workflows, and protect revenue integrity while using systems that were not built around how physicians actually practice.' },
{ type: 'p', text: 'This pilot is designed to test CriterionMD in the real world, where documentation quality, payer policy, clinical decision-making, and operational workflow all intersect.' },
{ type: 'p', text: 'The first phase of the pilot will focus on interventional pain management, a specialty where the need is immediate and measurable. Interventional pain physicians routinely manage complex patients, procedure-heavy treatment plans, payer-specific medical necessity rules, and authorization requirements that vary across insurers. A small documentation gap can lead to a delayed authorization, a denial, a peer-to-peer review, a cancelled procedure, or unnecessary administrative work for staff and physicians.' },
{ type: 'lead', text: 'CriterionMD is being developed to identify those issues earlier in the workflow.' },
{ type: 'p', text: 'The platform is designed to help physicians and practices evaluate whether documentation supports the recommended procedure, whether key medical necessity elements are present, and whether the clinical note is aligned with payer expectations before the case enters the authorization process. The goal is not to add more work to the physician\u2019s day. The goal is to reduce avoidable friction, improve documentation quality, and help practices move from reactive denial management to proactive workflow support.' },
{ type: 'quote', text: 'Launching our first pilot in live clinical environments is a major milestone for CriterionMD. Healthcare technology often fails because it is built too far away from the physician workflow. We are starting at the point where the problem actually lives: the clinical encounter, the documentation, the payer requirement, and the operational handoff that follows.', attrib: 'Farhan Mustafa', role: 'Co-Founder & Chief Executive Officer, CriterionMD' },
{ type: 'p', text: 'The participating sites give CriterionMD a meaningful testing environment across several types of care delivery. Insight Health System\u2019s Michigan locations provide exposure to multi-site clinical operations across Dearborn, Flint, Warren, Coldwater, and Novi. Southeast Michigan Surgical Hospital and Charter Surgery Center allow the company to evaluate how the platform may support procedural workflows, authorization readiness, and documentation alignment in surgical settings.' },
{ type: 'p', text: 'For CriterionMD, the pilot is not only a product test. It is a proof point for the company\u2019s broader thesis that physician-centered technology can create value for multiple stakeholders at once.' },
{ type: 'p', text: 'When physicians document more effectively, patients may experience fewer delays. When practices identify documentation gaps earlier, staff spend less time chasing missing information. When authorizations are cleaner, administrators have better visibility into avoidable revenue leakage. When workflows are designed around clinical reality, the entire system functions with less waste.' },
{ type: 'lead', text: 'CriterionMD believes this is where healthcare technology should be focused.' },
{ type: 'p', text: 'The company is not building generic automation for healthcare. It is building tools that understand the relationship between clinical intent, documentation, medical necessity, payer policy, and practice economics. That requires close partnership with physicians, clinical staff, administrators, and real practice environments.' },
{ type: 'p', text: 'This first pilot will allow CriterionMD to collect practical feedback from the people who live inside these workflows every day. The company will use that feedback to refine product design, improve usability, strengthen payer logic, and ensure that the platform supports clinical teams without disrupting patient care.' },
{ type: 'p', text: 'The launch also reflects CriterionMD\u2019s commitment to building from the ground up with physicians and operators, rather than designing in isolation and asking practices to adapt later. The company\u2019s long-term vision is to create a suite of physician-centered tools that help medical practices operate with more clarity, less administrative drag, and stronger alignment between patient care and financial performance.' },
{ type: 'p', text: 'The first pilot across Insight Health System, Southeast Michigan Surgical Hospital, and Charter Surgery Center represents the beginning of that work.' },
{ type: 'p', text: 'CriterionMD will continue expanding its platform in close collaboration with clinical partners as it develops technology for the next generation of physician workflow, documentation intelligence, and medical necessity support.' },
],
sites: [
{ name: 'Insight Health System', role: 'Multi-site clinical operations', org: 'Dearborn · Flint · Warren · Coldwater · Novi, MI' },
{ name: 'Southeast Michigan Surgical Hospital', role: 'Hospital-based surgical setting', org: 'Warren, MI' },
{ name: 'Charter Surgery Center', role: 'Ambulatory surgery center', org: 'Flint, MI' },
],
};
function PressArticlePage({ go, release }) { const r = release || ADVISOR_RELEASE;
return (
);
}
// ─── CONTACT ─────────────────────────────────────────────────────────────────
// Each Contact Us dropdown section is its own focused page: a short audience-
// specific intro, a message form, and the ONE email address for that audience.
// No generic / catch-all contact info.
const CONTACT_AUDIENCES = {
demos: {
screen: '06 Contact · Demos & Pilots',
eyebrow: 'Contact · Product Demos & Pilots',
title: ['Book a demo, or scope a ', 'pilot.'],
intro: "Walk through the platform against your real payer mix and patient panel. Best for physicians, practices, and health systems ready to see specifics.",
email: 'pilots@criterionmd.com',
emailNote: 'Goes straight to the founding team. We usually reply within one business day.',
formTitle: 'Request a demo or pilot',
formNote: 'Tell us about your practice and what you want to see.',
orgLabel: 'Practice / organization',
topics: ['Product demo', 'Pilot scoping', 'Onboarding question'],
points: [
'Demos are run by the founders, not a sales team',
'Bring your real payer mix and we will map it live',
'Pilots scoped cohort by cohort']
},
media: {
screen: '06 Contact · Media',
eyebrow: 'Contact · Media Inquiries',
title: ['For press and ', 'editorial.'],
intro: 'Interviews, founder bios, logos, and product imagery. We respond to journalists and editors quickly.',
email: 'press@criterionmd.com',
emailNote: 'Monitored by the team for media requests. Include your outlet and deadline.',
formTitle: 'Media inquiry',
formNote: 'Tell us your outlet, angle, and any deadline.',
orgLabel: 'Outlet / publication',
topics: ['Interview request', 'Press kit / assets', 'Fact check', 'Other'],
points: [
'Founder interviews available on request',
'Logos and product imagery in our press kit',
'We work to your deadline where we can']
},
investors: {
screen: '06 Contact · Investor Relations',
eyebrow: 'Contact · Investor Relations',
title: ['Investor ', 'relations.'],
intro: 'We are not actively raising, but we are always glad to keep the conversation going with aligned investors.',
email: 'investors@criterionmd.com',
emailNote: 'Read by the CEO. A short note about your fund and thesis is the best start.',
formTitle: 'Investor inquiry',
formNote: 'A little about your fund and what draws you to the space.',
orgLabel: 'Fund / firm',
topics: ['Introduction', 'Updates & materials', 'Other'],
points: [
'Not actively raising today',
'Happy to share periodic updates',
'Physician-led, building deliberately']
},
development: {
screen: '06 Contact · Product Development',
eyebrow: 'Contact · Product Development',
title: ['Build it ', 'with us.'],
intro: "We are actively developing new products with practicing physicians, practices, and health systems. If you have a real problem you want solved, tell us.",
email: 'development@criterionmd.com',
emailNote: 'We read every note and route it to the founder closest to the problem.',
formTitle: 'Tell us what to build',
formNote: 'Describe the workflow or problem you would like solved.',
orgLabel: 'Practice / specialty',
topics: ['Co-development idea', 'Feature request', 'Workflow problem', 'Other'],
points: [
'Co-develop directly with our team',
'Shaped around real clinical workflows',
'Physician feedback drives the roadmap']
},
careers: {
screen: '06 Contact · Careers',
eyebrow: 'Contact · Careers',
title: ['Come ', 'build with us.'],
intro: 'We are a small, physician-led team building the operating layer for physician revenue. If that sounds like your kind of problem, get in touch.',
email: 'careers@criterionmd.com',
emailNote: 'Send a note and your resume or a link to your work. A real person reads it.',
formTitle: 'Introduce yourself',
formNote: 'Tell us what you would want to work on, and link your work.',
orgLabel: 'Current role / company',
topics: ['Engineering', 'Product / design', 'Clinical', 'Operations', 'General interest'],
points: [
'Small team, real ownership',
'Physician-led, clinically grounded',
'Remote-friendly, NYC roots']
}
};
function ContactAudiencePage({ go, cfg }) {
return (
{cfg.eyebrow}
{cfg.title[0]}{cfg.title[1]}
{cfg.intro}
);
}
// The form + audience-specific email/context block. Reused by the audience
// contact pages and by the Careers page (at the bottom).
function ContactFormSection({ cfg, heading, sub }) {
return (
{heading &&
{heading}
{sub &&
{sub}
}
}
{/* Form */}
{/* Audience-specific email + context */}
);
}
// Thin per-audience wrappers (one route each)
function DemosPage({ go }) {return ;}
function MediaPage({ go }) {return ;}
function InvestorsPage({ go }) {return ;}
function DevelopmentPage({ go }) {return ;}
// ─── CAREERS ─────────────────────────────────────────────────────────────────
// Open positions on top, then the same contact block at the bottom.
// Edit JOB_POSTINGS to add / change / remove roles.
const JOB_POSTINGS = [
{
title: 'Software Engineer',
type: 'Part-time',
location: 'Remote-friendly',
team: 'Engineering',
blurb: "Build the core of a physician-led platform that sits between clinical documentation and payers. You'll work directly with the founders on real product, shipping into the hands of practicing physicians.",
responsibilities: [
'Design and build product features across the stack, from clinical-document ingestion to payer-policy logic',
'Work hands-on with applied AI / LLM systems in a production setting',
'Partner directly with the founding team and practicing physicians on what to build',
'Own features end to end in a small, fast-moving team'],
requirements: [
'Minimum 5 years of professional software engineering experience',
'Demonstrated, hands-on experience building with AI / ML / LLM systems',
'Healthcare or health-tech experience strongly preferred',
'Comfort with ambiguity and a bias toward shipping',
'Care about clinical accuracy and patient trust'],
comp: 'Compensation not disclosed; will be competitive and commensurate with experience.'
},
{
title: 'In-House Counsel',
type: 'Part-time',
location: 'Remote-friendly',
team: 'Legal & Compliance',
blurb: "Help a physician-led healthcare-AI company build responsibly. You'll advise on the medical-legal and technology questions that shape both the product and the company.",
responsibilities: [
'Advise on medical-legal, regulatory, and compliance questions across the platform',
'Guide privacy and data-handling practices (HIPAA and related frameworks)',
'Review and structure commercial, partner, and vendor agreements',
'Advise on the legal and ethical dimensions of healthcare AI',
'Partner with the founders to keep compliance built in by design'],
requirements: [
'Minimum 5 years of relevant legal experience',
'Working knowledge of medical-legal and healthcare regulatory matters',
'Familiarity with AI / technology law and data privacy',
'Licensed and in good standing',
'Comfortable operating as a generalist in an early-stage company'],
comp: 'Compensation not disclosed; will be competitive and commensurate with experience.'
}];
function JobPosting({ job }) {
const [open, setOpen] = React.useState(false);
return (
);
}
function CareersPage({ go }) {
const cfg = CONTACT_AUDIENCES.careers;
return (
{cfg.eyebrow}
{cfg.title[0]}{cfg.title[1]}
{cfg.intro}
{/* Open positions */}
Open positions
{JOB_POSTINGS.length} OPEN
{JOB_POSTINGS.map((job, i) => )}
{/* Contact at the bottom */}
);
}
// Contact hub — routes visitors to the right focused page. No generic catch-all.
const CONTACT_HUB_ITEMS = [
{ route: 'contact-demos', label: 'Product Demos & Pilots', sub: 'See the platform against your real payer mix.', email: 'pilots@criterionmd.com' },
{ route: 'contact-media', label: 'Media Inquiries', sub: 'Interviews, bios, logos, and product imagery.', email: 'press@criterionmd.com' },
{ route: 'contact-investors', label: 'Investor Relations', sub: 'Keep the conversation going.', email: 'investors@criterionmd.com' },
{ route: 'contact-development', label: 'Product Development', sub: 'Co-develop a workflow with our team.', email: 'development@criterionmd.com' },
{ route: 'contact-careers', label: 'Careers', sub: 'Build with a physician-led team.', email: 'careers@criterionmd.com' }];
function ContactPage({ go }) {
return (
Let's find the{' '}
right person.
Pick what you're reaching out about and you'll land with the person who can actually help.
{CONTACT_HUB_ITEMS.map((item) =>
)}
);
}
function ContactCoDevelopmentCallout() {
return (
BUILD WITH US
Have a workflow we should be{' '}
solving for?
We're actively developing new products with practicing physicians, practices,
and health systems. If you're a doctor or a practice with a real problem you'd
like to see solved, talk to us. We'll co-develop with you.
